marketing subsidies

Should our residential taxpayers be paying for ads and brochures to promote local businesses?

At least 90% of White Rock’s tax base are people’s homes. In the tax pie, everything other than residential is a very thin slice. And that small proportion is shrinking due to the construction of new homes rising much faster than new commercial spaces.

So what do our home owners gain from helping to pay for White Rock advertising?

I don’t know the answer to that question, which is why I think it’s a waste of your money. We should leave the marketing campaigns to our business community. Our BIA and Chamber of Commerce should be tasked with promoting local business. That’s what they are there for.

I think our residents have higher priorities for the property taxes we collect from their homes before helping businesses promote themselves.



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